Retail

A crowd counting system within retail chains is a vital and indispensable tool for managing these chains and their individual stores. The data derived from these counts holds the potential to profoundly influence and aid in the entire management decision-making process.
Through meticulous data analysis, it becomes possible to assess the conversion ratio within each store, leading to substantial enhancements in store performance and revenue generation.

Benefits for retail

Conversion Rate

Accurate audience count data should be methodically cross-referenced with cash register and sales data to precisely determine the store's conversion ratio. This ratio signifies the number of sales relative to the number of customers who entered the store. From this analysis, conclusions can be drawn about the store's service quality, layout, promotional strategies, and various other parameters.
Tracking Customer Traffic

Utilizing advanced techniques like heat and cold maps allows for the identification of customer movement within the store. Consequently, one can discern which areas of the store draw the most customers, and conversely, which sections attract fewer visitors. These insights can then inform strategies for enhancing and reinforcing the less-visited areas in various ways.
Benchmarks

The data obtained from the systems can be juxtaposed with various other datasets, such as counts from other stores within the network, or with data from the same store on different days, months, or the same months in previous years. Through this comparative analysis, it becomes possible to reevaluate the performance of the store in question, both in isolation and in relation to others.
Marketing Effectiveness

Real-time data measurement enables immediate assessments of the effectiveness or shortcomings of advertising campaigns, PR events, and sales strategies. Consequently, swift decisions can be made on the spot, leading to immediate and tangible enhancements in business profitability.
Queue & Occupancy Management

Effective queue and occupancy management within the store allows for real-time decision-making, such as augmenting staff levels when required and downsizing them when possible. This approach enhances visitor satisfaction by delivering a more enjoyable service experience while also bolstering employee morale and contentment.
Staff Exclusion

Utilizing advanced methods such as providing unique tags for store staff enables the exclusion of employees from the counting data. This practice holds particular importance for stores with low daily visitor numbers, where the inclusion of staff members in the counting process could significantly distort the results.
Various Cash Registers Integration

The customer count data can be integrated into the sales reports generated by Gazit cash registers (Verifone), Priority (Idea), Comex, and other systems. By incorporating data directly into the sales reports as an additional category, there is no requirement for additional interfaces or cross-referencing reports from various sources. This streamlines and simplifies the entire process.

Additional Products For Retail

Our many years of experience in the field of crowd and customer counting, led us to develop a variety of complementary products from the worlds of counting, which along with crowd counting will provide a complete and detailed system and accurate data that will help any business save time and money and significantly improve the customer experience.

Audience count data can be displayed directly at Gazit (Verifon), Comax, Priority (Idea) and more

Our Customers

It is not by chance that our client list includes the largest and most powerful malls, museums and retail organizations in the economy. Some of them are veterans and have been walking with us since the day the company was founded.
Among our clients we find the Fox Group, Azrieli Malls, Ofer Malls and more...